As Featured In
Founder of Growth Assembly
No More Feast or Famine
“One minute we’re killing it, the next we’re scrambling”
We run a marketing agency, and this is how things used to go:
1. Work on lead generation and business development – tap our network, ask for referrals, send emails etc.
2. Get clients, celebrate wildly
3. Stop lead gen because we were masters of the universe and had all the work in the world
4. Do great client work
5. Contract ends, become somewhat alarmed
6. Start losing our minds at the prospect of going broke, scramble for leads
After about six or seven cycles of this, we thought to ourselves: “nope”. Not anymore.
We needed a system. Something repeatable.
It also had to work, obviously. But that wasn’t the problem. We knew what worked.
During our times of scrambling, we tried a lot of new things. And some of it stuck.
We knew what had to be done, but we were just losing our minds doing it.
We needed it to run on autopilot.
So here’s what we did (and still do):
1. We set up the system
2. The system generates at least 5 leads every week
3. We never have to worry about not paying our bills again
And not worrying about the bills wasn’t the only problem this fixed.
In fact, we soon came to a pretty big realization:
***Just about any business problem can be solved with more leads.***
Don’t believe me? Here’s just a few examples of problems solved by more leads:
- Clients that suck the life out of you? You don’t need to take them on anymore, because you can be selective about you take on
- Too much to do? You can hire more people
- Want to charge more? You don’t have to worry about not winning every deal
- Lack of ping pong table in your office? You have disposable money
Think of any business problem, and ask if more leads will fix it. Or at least help it.
You would be surprised how often the answer is more leads.
What Results Can You Expect?
We’re selective about who we work with. We only work with businesses we’re confident we can drive an ROI positive result for.
Assuming we’re a fit, our goal is to at least double your investment over a three month period.
To date, we have not missed that goal.
Results for our content agency:
If we’re a right fit, we will help you generate at least five leads per month on autopilot.
In addition, we’ll place you on at least two podcasts per month to speak about your area of expertise.
What would that mean for your business?
More people? Less worrying? Not taking on crappy clients just because you have to?
Whatever it is, more leads tends to solve the problem.
We know from experience.
Let’s See if We’re a Fit?
Want to drive more leads for your business? Fill in your details and let’s talk about the exact strategy we can put in place to generate five extra sales conversations (at least) every month.
How many leads can I expect?
We say ten per month. To be honest, that’s the minimum you can expect.
Why these lead sources (cold email, Linkedin, guest podcasting)?
We’ve tried a lot, and this is what we’ve been able to make work consistently. They also happen to be “fundamentals”, meaning they won’t go out of fashion anytime soon. They’ve worked for a long time, and will continue to do so for the foreseeable future.
Why did you start this business if your other business is so successful?
Our other business (Content Kite) runs because of people much smarter than I am. I am no longer integral to the business, although I am still involved at a high level. Growth Assembly is a “passion project” of sorts. I know I can help people grow their businesses rapidly with these methods, and that has a profound impact. In short, I genuinely love doing this.
What do I talk about on the podcasts?
We’ll brainstorm a handful of topics for us to pitch to podcast hosts. From there, we structure the show and send the suggestions back to the host. You just turn up for the call and talk about your area of expertise. We even create a custom lead magnet for you to give away at the end of the show, which listeners can subscribe to your email list to receive. In our experience, you will receive a combination of email sign ups, and hot leads ready to buy.
Are these leads that can actually turn into customers?
Yes. As a general rule, if you’re not closing at least 10% of these (it should be more like 20-30% at a minimum), then you’re doing something wrong. That or we’re not a right fit, which means we won’t take you on in the first place. We only take on clients we’re certain we can get results for.
Who’s doing the email outreach?
We are, on your behalf. We use a separate sending domain (something similar, such as yourdomain.co), and give you access to that account so you have complete transparency over what is being sent. We also don’t begin a campaign until all of the messaging and recipients have been approved by you. Once we have an interested reply (a lead), we forward that on to your “real” email account for you to pick up the conversation. That way you only ever have to speak to interested parties.
Who handles the Linkedin component?
We help you optimize your profile, write your messaging, and select your targeting. From there, we completely manage your campaign for you, without ever having access to your Linkedin data.